Multimedia

**1. Multimedia Overview:**
– Coined by Bob Goldstein for Lightworks at LOursin show
– Richard Albarino borrowed the term in 1966
– Multimedia term re-appropriated by David Sawyer in 1968
– Current definition established in the 1990s by Tay Vaughan
– Major characteristics include combining text, graphic art, sound, animation, and video
– Multimedia recognized as German Word of the Year in 1995
– Multimedia computers in the 1990s advanced graphical and audio quality

**2. Forms and Evolution of Multimedia:**
– Multimedia includes video, still images, animation, audio, and text
– Multimedia devices encompass smartphones, computers, and gaming systems
– Multimedia principles focus on effective interactive communication
– Multimedia dates back to ancient times, evolving over centuries
– Evolution involves a combination of different content forms
– Traditional mass media features little to no interaction between users
– Five main building blocks of multimedia are text, image, audio, video, and animation

**3. Modern Applications and Categorization:**
– Multimedia can be divided into linear and non-linear categories
– Linear content progresses without navigational control
– Non-linear content uses interactivity for user control
– Multimedia presentations can be live or recorded
– Recorded presentations may offer interactivity through a navigation system
– Live presentations may involve interaction with the presenter or performer
– Multimedia finds applications in advertisements, art, education, entertainment, engineering, and medicine

**4. Educational and Social Applications of Multimedia:**
– Multimedia is used in education for computer-based training courses and reference materials
– Multimedia enhances engagement and active learning in educational settings
– Multimedia technology supports social work education
– Multimedia education shortens transportation time and increases knowledge
– Multimedia technology benefits social work students in various ways
– Multimedia stimulates brains through visual and auditory effects
– Multimedia enhances understanding of conceptual materials for social work students

**5. Multimedia in Creative Industries and Commercial Uses:**
– Creative industries utilize multimedia for purposes ranging from fine arts to journalism
– Commercial artists use multimedia extensively in advertising and business communications
– Multimedia developers create advanced presentations for selling ideas or training
– Multimedia is heavily used in the entertainment industry for special effects in movies and animations
– Multimedia is used in scientific research, business, mathematics, and spatial-temporal applications
– Data mining within multimedia platforms is crucial for adjusting marketing techniques based on mined data
– Multimedia games are popular as software programs available online or as CD-ROMs

Multimedia (Wikipedia)

This article is about the content format. For the album, see Multimedia (album).

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Multimedia is a form of communication that uses a combination of different content forms, such as writing, audio, images, animations, or video, into a single interactive presentation, in contrast to traditional mass media, such as printed material or audio recordings, which feature little to no interaction between users. Popular examples of multimedia include video podcasts, audio slideshows, and animated videos. Multimedia also contains the principles and application of effective interactive communication, such as the building blocks of software, hardware, and other technologies. The five main building blocks of multimedia are text, image, audio, video, and animation. The first building block of multimedia is the image, which dates back 15,000 to 10,000 B.C. with concrete evidence found in the Lascaux caves in France. The second building block of multimedia is writing, which was first scribed in stone or on clay tablets and was mostly about three things. Property, conquest, and religion. Writing was soon abstracted from visual images into symbols that represented the sounds we make with our mouths. Thanks to the Egyptians, writing was evolved and transferred from stone to Papyrus. A cheaper but more fragile canvas derived from strips of the papyrus root grown on the Nile River.

Examples of individual content forms that can be combined in multimedia Text Audio Still images Animation Video footage Interactivity

Multimedia can be recorded for playback on computers, laptops, smartphones, and other electronic devices. In the early years of multimedia, the term "rich media" was synonymous with interactive multimedia. Over time, hypermedia extensions brought multimedia to the World Wide Web, and streaming services became more common.

There is also a more modern history of multimedia, starting from the 1960s around the time the term was widely popularized in usage.